You've done the 12-week shreds. They didn't stick. Let's build something that does: a plan made around your life, and a coach who actually cares and answers.
Grounded training photography
Coach portrait · gym floor
I built Phoenix because I wanted to be the person I needed when I had reached my lowest: someone to help me break my bad habits, lose the weight and rebuild my confidence. Since then I've seen so many good men get sold quick fixes by the fitness industry that have left them worse off: more tired, more demoralised, more convinced it was their fault.
It was never their fault. It was the plan. So I do it differently: train you around your life, feed you food you'll actually eat, and stay on the other end of the phone when it gets hard. No app that ghosts you, no copy-paste programme. Just me, and a system that holds.
So I've spent the last four years as a personal trainer in Belfast and as an online coach helping people based all over the world. I've trained people of all backgrounds, ages and abilities, but one thing remains the same: the mission never changes.
Numbers across the whole roster — and one man's story behind them.
Real men, real timelines. Every result earned on a plan built around their life.
Client · 14 months in
I was tired of restarting every Monday and feeling like I was getting nowhere. That stopped here.
Four things, done consistently, for longer than you think you need to. That's the whole secret; and it's the part everyone skips.
Strength first, no fluff, built to your body and your week, not a copy-paste split off the internet.
Food you'll actually eat. No banned lists, no shakes you'll quit in a fortnight.
Sleep, stress and steps. The boring stuff that decides whether any of it sticks.
Message me when it gets hard, any time. Real replies from me, not a chatbot.
Whether you're across the city or across the country, the work is the same and so is the honesty.
Belfast · limited roster
Anywhere · 2 spots this month
No hard sell. Tell me where you're at, I'll tell you straight whether I can help and how.
Sceptical is good. It means you've been burned before. Bring it.
A few honest questions, no essays. I read every one myself and reply within 24 hours.
Start your application Private & takes about 2 minutes